Zoozoo - An Amazing concept

Zoozoo - The stick- like figures that took the whole of India by storm! (Not to mention NRI's worldwide) is one amongst the several unique concepts that Ogilvy and Mather, India have come up with.

Vodafone could not have chosen a better time than the Indian Premier League (IPL) to communicate to their customers the wide array of value-added services in store for them. From Beauty alerts to International roaming, all the services offered by Vodafone have been communicated in a very catchy and effective manner through the Zoozoos!

The Zoozoos are very cute to look at and the concept is extremely creative. It is very hard to believe that they are actually slim-built women, performing in costumes, wearing an enlarged headpiece!

Prakash Verma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, co-design and artwork were crucial elements.

With around 1,50,000 fans in facebook, the Zoozoos are an official success!

On the down side, the voices emanating from them can be a little annoying. It would be a good idea to tone down the noises made by the Zoozoos so that the audience are not left reaching for the mute button when they start making noise. The Zoozoos seem to bear a faint resemblance to the "Pillsbury doughboy" - a concept which another leading agency came up with. Nevertheless, one has to appreciate the brain behind this concept! The Zoozoos touch an emotional chord within their audience, which few ads today do. Kudos to O&M, India.

Here are the videos of all the Zoozoo commercials that have been aired till date :