Here are a couple of my favorite TV commercials by Valspar paints. A perfect example of innovative and emotional advertising blended into one. What I like the most about the concept is that Valspar successfully cut through the clutter existent in the category where other paint brands would show people with their rollers painting their houses - so much so that you could not tell one brand from the other by just looking at their advertising. Valspar, on the other hand realized that painting is an emotional process for its target consumers - the DIYers and they successfully played an emotional chord by staying consistent with their brand promise "Bring the colors of nature home with you" across all key consumer touch points: Print, Television, Outdoor and Social media.
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