Being an ardent fan of professor Philip Kotler, I am passionate about marketing which has further deepened because of the IMC program that I am pursuing at Northwestern University.
For those who are not familiar with the program, IMC or Integrated Marketing Communications takes a consumer centric approach towards building brands. Our program focuses on deriving consumer insights by delving deep into the vast ocean of valuable data. IMC students take an outside-in approach to marketing, where we put customers in the forefront of the marketing process and create powerful communication strategies that resonate with them.
Marketers today have to accept the fact that they no longer own their brands. It is their customers who are in control. It is their customer who own the company's brands. In the current economy, if every company keeps this in mind, they are bound to be successful.
For more information on our program visit - http://www.medill.northwestern.edu/imc/
